All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work. What works is value exchange — your valuable information for your prospect’s valued time. Good email content deepens the relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth). At MMSA, our email experts will guide you with years of knowledge and know-how. Email marketing, when done right, is meant to build loyalty, trust and brand awareness with a large number of subscribers. In the process, enhancing the relationship between a merchant and a current or previous customer base, to encourage customer loyalty and repeat business, acquiring new customers and convincing current customers to purchase something immediately.